The EU’s General Data Protection Regulation (GDPR), Effective May 25, 2018, Will Impact Many United States Businesses

In just over a month, the European Union’s General Data Protection Regulation (GDPR) will come into effect and regulate many US businesses. In the travel industry, we expect that companies that use, whether directly or through a vendor, Artificial Intelligence such as chat bots, behavioral tracking for targeted marketing, and other internet marketing models will... Continue Reading →

Washington Tourism is Back On the Map!

by Mona McPhee After years of work, Washington State’s tourism industry is only a governor’s signature away from getting back into this thriving marketplace. It’s been a long and lonely road to be the only state in our country that didn’t have the support of its state government (since 2011). This afternoon, the state legislature... Continue Reading →

Hearing on Washington Senate Bill 5251 “Tourism Marketing” Held January 18, 2018

Once again, Washington’s fourth largest industry seeks true support from the state legislature to establish the Washington Marketing Tourism Authority and a public-private funding mechanism to promote tourism in Washington. Momentum has been building for years and this morning’s hearing on the bill in the Senate Economic Development & International Trade committee was supportive of... Continue Reading →

Protecting Your Travel Company’s IP Assets

Protecting the Brand One of a travel company’s most valuable assets is its brand. Name recognition, referrals from past customers, and reputation drive revenue. Recognition and consumer goodwill arise because the company has spent significant resources toward creating, advertising, selling, and providing services under the brand. The brand may acquire trademark status through either the... Continue Reading →

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