by Mona McPhee
After years of work, Washington State’s tourism industry is only a governor’s signature away from getting back into this thriving marketplace. It’s been a long and lonely road to be the only state in our country that didn’t have the support of its state government (since 2011). This afternoon, the state legislature passed SB 5251. The bill creates a marketing authority which is funded through an innovative private-public partnership. Here is a link to the bill.
It is not an understatement to say that this is the most important event in the Washington tourism industry in a very long time. I personally took time to meet with my legislators both during “Tourism Days” in Olympia and in more casual settings over the past three years. Many, many people have worked longer and harder, and for that, I want to express my deep appreciation and gratitude to them. We now have an opportunity to attract and shine a light on this beautiful place. Managing that opportunity is the next step and one I’m deeply passionate about. For now, it’s been a good day.